Case Study
Landing Page Redesign for Lead Generation
Problem Statement
Our client, a B2B service provider, aimed to improve conversions on their primary landing page. Their goal was to transform the page into a high-performing lead generation tool that would capture more qualified leads and drive business growth by enhancing the user experience and call-to-action effectiveness.
Challenge
The client’s original landing page suffered from high bounce rates, unclear messaging, and a weak conversion funnel. Visitors were leaving without engaging, and the form submission rate was well below industry benchmarks. They needed a redesign that would grab attention, build trust, and guide users seamlessly toward converting, all while aligning with their brand identity.
Solution Provided
We executed a targeted redesign using analytics and optimization tools to boost performance:
- Heatmaps: Analyzed user behavior to identify where attention lingered and where it dropped off.
- Google Optimize: Ran experiments to test design variations and refine the page for maximum conversions.
Development Steps
Data Analysis
Used heatmaps to study scroll depth, click patterns, and drop-off points on the original page.
Wireframing
Sketched a new layout with a strong headline, concise benefits, and a prominent lead capture form.
Design Creation
Built a visually compelling, responsive design with clear CTAs and trust signals like testimonials.
A/B Testing
Leveraged Google Optimize to test variations (e.g., button colors, form placement) against conversion goals.
Iteration
Refined the design based on test data, optimizing for user flow and engagement.
Launch & Monitoring
Deployed the redesigned page and tracked performance to ensure sustained success.
Results
40% Higher Lead Conversion Rate
A streamlined design and optimized CTAs significantly increased form submissions.
Lower Bounce Rate
Improved messaging and layout reduced bounces by 25%, keeping visitors engaged.
Faster Lead Capture
Simplified navigation and form design cut conversion time by 30%, enhancing user experience.
Increased Trust
Strategic placement of testimonials and certifications boosted visitor confidence by 20%.
Scalable Performance
The optimized design maintained high conversions as traffic grew during marketing campaigns.