Case Study
PPC Campaign for a Tech Startup
Problem Statement
The main goal for this tech startup was to generate high-quality leads through Google Ads. The company focused on increasing awareness and interest in their innovative products while reducing cost-per-lead (CPL) and improving return on investment (ROI).
Challenge
The tech startup faced several challenges:
- High Cost-per-Lead (CPL): Despite running PPC ads, the company struggled with a high cost per lead, making their ad spend inefficient.
- Low Conversion Rates: Although the ads attracted clicks, the conversion rates were lower than expected. This resulted in wasted budget and poor ROI.
- Competitiveness in the Tech Industry: With numerous competitors in the tech space, it was challenging to stand out with PPC ads and target the right audience.
Solution Provided
We executed a targeted PPC strategy that included refined keyword targeting (including long-tail and negative keywords), improved ad copy through A/B testing, and optimized landing pages for better conversions. Conversion tracking and Google Analytics were used to monitor and adjust campaign performance in real-time. Smart bidding and better budget allocation ensured cost efficiency and higher-quality lead generation.
Development Steps
Campaign Setup
We set up a Google Ads campaign, carefully selecting keywords, creating ad groups, and designing ads based on audience insights.
Conversion Tracking Implementation
Conversion tracking was configured to track key actions such as form submissions, sign-ups, and demo requests.
A/B Testing & Optimization
We continually tested and optimized ad copy, landing pages, and bidding strategies to improve ad performance and lead generation.
Real-Time Analytics Monitoring
We closely monitored campaign performance through Google Ads and Google Analytics, adjusting bids, ad creatives, and targeting as needed.
Continuous Refinement
Based on performance metrics, we continuously refined the PPC campaign to achieve better results over time.
Competitor Analysis & Benchmarking
Based on performance metrics, we continuously refined the PPC campaign to achieve better results over time.
Results
Reduced Cost-per-Lead by 35%
By optimizing keywords, improving ad copy, and better targeting, we reduced the cost per lead by 35%. This made the PPC campaign more cost-effective.
Improved ROI
Through better budget allocation, optimized ads, and higher conversion rates, the startup saw a significant improvement in ROI.
Increased Lead Quality
The refined targeting and keyword selection led to higher-quality leads, which improved conversion likelihood and business growth.
Higher Conversion Rates
Optimized landing pages and clearer CTAs resulted in a noticeable increase in conversion rates, turning more visitors into qualified leads.
Enhanced Campaign Performance
By using analytics and conversion tracking, we continuously refined the campaign, leading to consistent performance improvements and more effective lead generation.