Case Study
UX Optimization for a SaaS Dashboard
Problem Statement
Our client, a SaaS provider offering business management tools, sought to enhance the usability of their dashboard. Their goal was to transform a complicated, feature-heavy interface into an intuitive experience that would reduce user frustration and improve adoption across their customer base.
Challenge
The client’s existing dashboard was overloaded with information, featuring unclear navigation, inconsistent layouts, and a steep learning curve. This led to frequent user complaints, low engagement, and churn among new subscribers. They needed a UX overhaul that would simplify workflows, prioritize key features, and maintain functionality without overwhelming users.
Solution Provided
We tackled the UX optimization using a combination of powerful design tools and iterative refinement:
- Sketch: Facilitated initial wireframing and layout exploration to reorganize the dashboard’s structure.
- Figma: Enabled collaborative high-fidelity prototyping and real-time feedback to perfect the user experience.
Development Steps
User Feedback Analysis
Reviewed support tickets and conducted interviews to identify common usability issues like hidden features and cluttered screens.
Wireframing
Used Sketch to create streamlined layouts, grouping related tools and reducing visual noise.
Prototyping
Built interactive designs in Figma with a clean, consistent UI and intuitive navigation paths.
User Testing
Tested prototypes with a sample of current users to validate improvements and gather actionable insights.
Iteration
Adjusted the design based on testing results, enhancing elements like tooltips and button visibility.
Handoff & Support
Delivered polished assets to developers and provided guidelines for a seamless rollout.
Results
25% Reduction in User Complaints
A clearer, more intuitive interface significantly decreased frustration and support requests.
Improved User Efficiency
Simplified workflows cut the time to complete core tasks by 20%, boosting productivity.
Higher Engagement Rates
Redesigned feature placement increased usage of advanced tools by 30%.
Enhanced Onboarding Experience
New users adapted to the platform faster, reducing churn by 15% in the first month.
Elevated Customer Satisfaction
Positive feedback highlighted the dashboard’s ease of use and professional polish.