PPC (Pay-Per-Click) Specialist

Job Description:

Globose Technology Solutions Pvt Ltd is hiring a results-oriented PPC Specialist to manage and optimize paid advertising campaigns across Google Ads, Bing Ads, and social media platforms. The ideal candidate will have a deep understanding of ad platforms, keyword strategy, bidding techniques, and performance tracking. This is a great opportunity for someone passionate about driving high-quality leads and improving ROI through data-driven campaign execution.

Key Responsibilities:

• Create, manage, and optimize PPC campaigns on platforms like Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads
• Conduct keyword research and develop effective bidding strategies
• Write compelling ad copy that aligns with target audience behavior and campaign goals
• Monitor and adjust campaigns for performance, budget pacing, and conversion tracking
• Implement A/B testing for ad creatives, landing pages, and targeting strategies
• Analyze and report on KPIs such as CTR, CPC, CPA, and ROAS
• Collaborate with design and content teams to create effective landing pages
• Stay updated on PPC trends, algorithm changes, and platform updates

Required Skills:

• Strong knowledge of Google Ads and Google Analytics
• Experience with Facebook/Meta Ads Manager and LinkedIn Campaign Manager
• Expertise in keyword research tools (Google Keyword Planner, SEMrush, Ubersuggest)
• Understanding of tracking tools like Google Tag Manager, UTM parameters, and conversion pixels
• Analytical thinking and data interpretation skills
• Knowledge of ad extensions, audience targeting, and remarketing strategies

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, or related field
• Google Ads Certification (Search, Display, Shopping, or Video) is a plus
• 1–3 years of hands-on PPC campaign management experience
• Experience in landing page optimization and funnel tracking

Why Join Us?

• Join a growing digital marketing team working on diverse projects
• Learn and grow with a company that values innovation and performance
• Access to professional development tools and certifications
• Friendly, supportive work environment